Launch Your First Event in 90 Days with Our Complete Plan and Free Checklist
- Jan 17
- 3 min read
Starting your first event can feel overwhelming, especially when you want to get everything right from the beginning. The good news is that launching your first event in just 90 days is entirely possible with a clear, step-by-step plan. Whether you are using the Supply-Based Model or the Licensed Brand Model, this guide will walk you through the essential steps to move from the idea stage to running your first event confidently.
This post breaks down the process into manageable phases and offers a free, printable one-page checklist to keep you on track. Let’s dive into how you can make your first event a success in just three months.
Week 1: Getting Started with the Basics
Your first week sets the foundation for everything that follows. During this time, you will:
Choose your product
Select your cart top design
Sign your agreement
Begin researching potential events to attend
This initial phase is about making clear decisions and gathering information. Choosing the right product and cart top helps define your brand and attract your target audience. Signing your agreement formalizes your commitment, and researching events early ensures you find the best opportunities to showcase your offering.
Weeks 2 to 4: Licensing and Menu Testing
If you are following the Licensed Brand Model, these weeks focus on licensing and menu testing. Licensing ensures you have the legal rights to sell your chosen products, which is crucial for compliance and brand integrity.
Menu testing allows you to refine your offerings based on taste, presentation, and customer feedback. This step helps you identify which items will perform best at events and prepares you to deliver a consistent experience.
For those using the Supply-Based Model, this period involves finalizing your supply chain and confirming product availability to avoid last-minute issues.
Weeks 5 to 8: Practice and Preparation
During this phase, you will:
Practice your workflow
Submit event applications
Produce required content
Workflow practice is essential to build confidence and efficiency. Running through your setup, service, and teardown processes helps you identify and fix any bottlenecks before the event.
Applying to events early increases your chances of securing spots at popular venues. Make sure to tailor your applications to each event’s audience and requirements.
Content production includes creating marketing materials, social media posts, and any other promotional items needed to attract customers and support your event presence.
Weeks 9 to 12: Cart Arrival, Setup, and Final Prep
Your cart will arrive during this period, giving you time to set it up and familiarize yourself with its features. Proper setup ensures smooth operation on event day.
Final preparation involves:
Confirming event details
Conducting a full run-through of your event day plan
Packing all necessary supplies and materials
This stage is about tying up loose ends and making sure you are ready for a successful launch.
Day 90: Your First Event
The big day arrives. With all your preparation, you will be ready to operate your cart confidently and engage with customers. Remember to take notes on what worked well and what could improve for future events.
Download Your Free 90-Day One-Page Checklist
To make this process even easier, a free printable checklist is available. It includes:
Separate plans for the Supply-Based Model and Licensed Brand Model
A schedule for required content production
A clear visual timeline
A handy checklist to track your progress
This one-pager is perfect for keeping on your fridge, in your binder, or your onboarding folder. It helps you stay organized and focused throughout your launch journey.